Robert Walters Hackathon | TVNZ
Solution for TVNZ problem scenario
Getting Started
The Robert Walters 2018 Hackathon took place in Auckland this August, with over 50 technology graduates ready to participate in the two-day event, solving one of five real-world problems. With the support of our business partners, TVNZ, Harmoney, The Instillery and IAG there were five different real-world problems that needed a real-world solution. The problems ranged from improving the employee induction process at IAG to getting more content in front of viewers for TVNZ.
The 14 teams had one and a half days to ‘hack’ and present their solution to the judging panel. The panel was made up of Shay Peters from Robert Walters New Zealand, Rohan Aggrawal from AMP, and Simon Reedy and Rhiannon White from Westpac.
Research
The TVNZ OnDemand service is greatly expanding its catalogue of online only content. However, like all Video OnDemand (VOD) services, it is always a challenge to help viewers discover the great content TVNZ has available. We are looking to see suggestions on novel ways that we can help our viewers discover the breadth of our content and find new shows to fall in love with.
Expanding Catalogue
Like all VOD services, it is challenging to help viewers discover content
Novel suggestions that will enable viewers to discover the breadth of content
Find new shows to fall in love with
Research
Competitors
Brand Values
Client Profile
Constraints
Primary Audience
Secondary Audience
Research
Technical Capabilities, Tasks & Behaviour, Goals & Pain Points
Research
Technical Capabilities, Tasks & Behaviour, Goals & Pain Points
Research
- Generated after personas and client information was derived
- 8 ideas per team member
- Grouped into similar categories
- Used the “assisting viewers to discover the breadth of content” challenge as a centralised point
- Highlighted that to solve the content challenge and better engage viewers, content personalisation was a priority
Research
Concept A: Improved personalisation of suggested content via a “personality slider”.
Concept B: Novelty method of show selection with personalisable content list - swiping process.
A | B Testing amongst industry professionals highlighted option A as the winner.
DESIGN
- 1 Mandatory Field ( time )
- The more precise you place your slider the easier it is to discover content relevant to you
Simultaneously tackles the challenge of content discovery and also the amount of time involved in content selection
Time being the only mandatory field allows you to set how much spare time you have or allows you to go into binge mode
Research
- Minimise time spent browsing content and enable more time watching content
- Innovative method of content selection that will engage users and bring in new subscribers
- Align selection method with user behaviours
- Innovative method of competing with larger companies with larger volume of content
- Offering a “Binge Mode” option hints at users that TVNZ VOD is much more than a site used to catch up on content
- Allows users to select their primary content on their personality
- Innovative method of competing with larger companies with larger volume of content